About This Project
- Raise awareness of Britannia’s Gold and Angel Equity Group, in order to secure participants and reach a minimum target of £4m.
- Developed and scripted the story behind Britannia’s Gold, to appeal to the everyday consumer and give emotional and human background.
- Taking a phased approach to build to excitement, developments of the project and anticipation to retrieving gold, through distribution of press release to national, regional, business, niche media and social media organic and promoted content. Creation of assets include short-form video content and infographics.
- Coverage achieved in Evening Standard, The Times, The Guardian and Telegraph.